Better blogging: Blog/business branding.


Branding is a very vital part of our blogs and small businesses. Whether you're offering blog ads, services, or simply just want to attract loyal readers, branding is important. A lot of you mentioned that you want to earn through blogging, and that's absolutely ok! But think about this, it would be extremely hard (if not impossible) to start getting something from your blog if you haven't given anything to it in the first place. Would you dish out your money on a blog that isn't well-established yet? Exactly.

You need to define what exactly you're trying to convey to your readers. What do you want your readers to think about whenever they hear your blog name? Do you want your blog to be seen as a fashion one? Lifestyle? Design? Whatever it is, work on it. That's the first step, and it's the step that will determine how far your blog goes.
The first thing that your site visitors will see is your blog/site design. If you're a blogger who offers blog designs, make sure that they know it within 30 seconds of skimming through your blog! As social media develops, our attention span decreases. We're used to reading and typing 140 characters or less, so it's the same thing with coming across a blog for the first time! It could be in your header, blog name, tagline, basically the look and feel of your blog. 

Here are some examples:

(A Beautiful Mess has tabs that really stand out. Those tabs indicate what their readers can read from their blog)

(Zoella's header has the tagline: thoughts, fashion, beauty which also clearly indicates  the content of her  blog)

Take a good look at your blog and see if people can easily tell what it's about. If not, that's ok! Here are some tips on how you can improve your blog design.
  • Blog header - You can hire someone to make a header and spruce up your blog. Some people include taglines so that their visitors can easily see it, some have it illustrated (like me!) just to give people an idea about the blog and the blogger.
  • About me - Make your about me section on the sidebar stand out! 
  • Blog name - Story of my life (lifestyle), The Life of Bon (personal/lifestyle) , Julie Ann Art (art/design) are great examples of well branded blogs in terms of names. Simple as that! ;)

So you've already branded your blog, that's great! With lots of hard work and dedication, you'll soon find yourself establishing wonderful connections with your blog friends and readers. Wouldn't it be grand if you get recommended by people to others? If someone asks you where can they can get a blog design, who would you recommend? Or if someone asks you who your favourite beauty bloggers are, what names would you tell her? Now, see what those people you just thought about have in common: Well-branded and established blogs. They've successfully conveyed their blog's message to YOU. 

Those are basic guidelines about branding and how you can make your little place on the internet stand out. Of course, the exciting and most important part is the way you'll do it. If you are able to come up with other ways on how to make your blog established and unique, that's great! Just make sure that it reflects YOU and your site. 

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22 comments :

  1. Thanks for sharing. Wonderful ideas.

    <3 Natalie

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  2. thankyou for those great tips, i will always keep them in mind :) Leigh xo

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  3. I love that you post blogging tips. I love your content, generally speaking, but that's what really got me following your work. Thanks for sharing!

    xoxo,

    Jules of Canines & Couture
    www.caninesandcouture.com

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  4. Great blogging tips thank you very helpful to someone who has not long started blogging.

    pocockins.blogspot.com
    Sophie
    xx

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  5. Great, helpful! Thank you Gia =)

    sincerely,
    http://froggbaby.blogspot.com

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  6. I love these tips! I can't wait for the next post. Thanks for making this Better Blogging series!

    xo - Cupcakes and Curves

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  7. Yay Gia! Thanks for this :) I'm excited to read the rest next week...

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  8. Great tips , I'd been looking forward to see them :) I think tagline idea would be more suitable for me as I just added " A girl's blog " in tagline so far.
    Noor @ Noor's Place

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  9. Great post. So helpful! Thank you Gia. :) xx

    seeking--serendipity.blogspot.com

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  10. New Follower :-D Feel free to join our Aloha Friday Blog Hop ! We look forward to see you around and to read more from you.

    Happy weekend :-)

    xoxo Pakize (Keke)

    http://madamekeke.blogspot.com

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  11. What a great and inspiring post! Thanks :) glad I stumbled across your blog xx

    http://pointlessprettythings.blogspot.com

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  12. I think that is the best advice for a new blogger. When I started I didn't really know where I wanted to go but the fact that I wanted a blog. Now I am starting to see what it is that I want to do as a blogger so that I can "branded". Good tips.

    Cody
    catchingcodyk.blogspot.com

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  13. Great tips love!!!
    I'm excited for more posts like this!
    - Andrea Marie xx
    frominsidemycloset.com

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  14. great post !! well done. thanks for this.
    www.alexavoncanisius.com/blog/

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  15. This is really great information - I don't think my branding works currently and if you have time I would love to know your opinion of how I could make it better. Great blog - always on my list to read! :)

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  16. These blog designs are beautiful! You do great work! I absolutely love your blog! Specially the photos because they are so detailed and clear, I can really understand about your post. I followed you on GFC, BlogLovin' and liked your FB Page! Hope you can drop by mine too :) Thank you for this post! I can't wait to read more of your posts. More power to you!

    XOXO
    Your new follower,
    www.MusingsofaMakeupMaven.com

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    Replies
    1. Hello,

      Just to make it clear, I did NOT design those blogs. I just showed some examples of blog designs that are well branded and established, and I have stated it clearly above. Thank you.

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  17. family caregivingCaregiver Space. The work we do at The Caregiver Space stems from our commitment to ensuring caregivers feel seen, heard and most of all supported.

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