Better Blogging: Social media marketing

Need to catch up on the previous topics?
Part 1: Branding
Part 2: Advertising

Personally, this is my favourite topic. Since I'm a marketing student, I simply can't stop applying and learning more about it! Once again, the things I will cover are based on my personal experience. I hope it works out for you too!

When I asked you to answer the survey, a lot of you mentioned that you have just started blogging and have little to no idea about social media marketing. So for everyone's benefit, I will go over the basics and try my best to elaborate.

  • Facebook - Well you know the drill, this is on top of the list since "everyone" is on Facebook all the time. One thing to remember though, your post won't always be seen by your fans. You can see how many people reached your post and I only get 1/4 most of the time. You can pay $5 to promote your post but I'm aware that most bloggers, especially the beginners, don't wanna shell out money on that. Quick tip: If you are going to place a link, post it in the comments section. More people will see the post if the description does not contain any link. And place eye catchy photos to grab attention!

  • Twitter - This one's my favourite. Why? Because your tweets will be seen so long as your followers scroll down, no tricky methods or whatsoever. Your message is also more likely to go viral, with the help of mentions and retweets. I get more traffic and conversion on Twitter than Facebook. It's also a lot more convenient for people who use their phones to surf the net to catch up with your latest updates. Quick tip: Be friendly! There are chats going on ( see hashtags #bbloggers, #lbloggers, #fbloggers ) people also mention their favourite blogs every Friday ( see hashtag #ff ) Participate, acknowledge people when they mention you, say thank you, etc. It's the most fun way to make friends! :)

  • Better Blogger Network - This is the site that gave me my first 100 followers. It has awesome members from every blogging platform, it's so fun and easy to make friends! That site allows you to post discussions (advice, help, promotion, services, etc) They also have groups which you can join to meet people with the same interests as you! If you're a beginner, you MUST sign up here. Have fun!

*Now, I know that most of you were expecting Pinterest to come up, but I have very little knowledge about that site so I would hate to pretend that I know what I'm talking about. 

  • Don't just post about blogging and promotional stuff - Please remember, your readers are ordinary humans too! Life isn't just about blogging and selling stuff, you need to give them bits and pieces about yourself as well. By doing that, your readers will find you more relatable and approachable. I built wonderful connections by tweeting and responding to "personal" stuff. I'm not talking about posting about your divorce or any other controversial issues, perhaps share with your readers your insights about this week's episode of The Walking Dead? Or that your kid just learnt how to say "mama'. Be real, be genuine. 

  • Timing is everything - Even if your tweet is so catchy, it would be a total waste if you post it on midnight. See when your timeline gets really busy, take note of the time. It's not the same for everyone though; you may have followers all over the world. I would suggest that you schedule your posts! (download Tweetdeck) Observe and test until you get the right timing. 

  • Convert your blog followers to social media followers as well! - This is what I totally missed out when I was just building my readership from scratch. I focused too much on GFC that neglected Twitter and Facebook. Don't make the same mistake! Make sure they follow you on those social media sites as well.  How? I'll talk about that next week ;)

  • I would strongly advice you to only accept products/companies that are related to your blog content. 

  • Know your blog's worth. If they ask you to promote their brands for free, say no if you want to. Don't feel obligated to comply, you pour a lot of work and effort into your blog. Don't let them take advantage of you!

  • Be friendly and reasonable. Personally, I don't like the idea of asking for free products from brands. I let them approach me first because my blog is barely 6 months old and it's just not in my nature to do it. However, I'm not saying that you shouldn't do it too. If you are confident that you can offer something really great for a certain brand, why not try your luck and contact them, right? Just make sure that you give the correct details (stats, number of followers, etc) Don't ever lie about it, they WILL find out. It's also very unprofessional.

  • Say thank you! Building a professional and long-lasting relationship with brands will really help you and your blog. Just a simple sign of gratitude will surely make them happy

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  1. I've bookmarked this page to refer back to time and time again as it looks SO useful. Thank you so much for sharing you tips with us, I hope one day to be as successful as you in the blogging world!

  2. These tips are so useful. I've bookmarked all three of the topics so far! Thank you! :)

  3. Such a helpful post, really liked the tips and tricks :)

  4. Informative post! Thanks for sharing :)

  5. I love these posts! So helpful, thank you. :) xx